Know Must haves for proximity marketing technique

Install beacons for proximity marketing at the target location

In the marketing world, companies never stay behind in using the new technology to attract the potential customers. They target all customers whether they are on the social platform or not. A new technique called proximity marketing is introduced to help you in the marketing world. Even big brands use this technique to deliver the right message to the customers at the right time. Using this method you can understand the buying behavior and pattern of the customer that helps you to know their needs.  To use this method you have to install devices at the targeted location. You must know few things to employ this technique correctly.

•         The consumer must use Bluetooth enabled device where this method is applied. The first thing is that the entire users have smart phones.

•         A beacon must be installed at the location to deliver and receive messages and other information.

•         Customers must have downloaded the application on their phone to receive the push notifications.

Some factors you must consider to deploy the beacon. Consider Factors like power arrangements, its range and fast delivery of messages and more. You must buy the right proximity gems which have enough range and speed to send information to the customers.

Click here to know more about   proximity gems