How proximity marketing can easily fill up the business with many customers?

How proximity marketing can easily fill up the business with many customers

Proximity marketing is using a wireless technology for delivering messages to the people selected by the proximity to a particular location at the time of sending messages. It is also frequently called as location marketing or a location based marketing. This method can be used with the blue tooth enabled device or the cell phone or the internet connections.

Older idea with new mechanisms of delivery-

Proximity marketing is not a new idea, but it has been used by all business for the last few decades. The traditional way of doing the location based marketing which is including some of the important under listed tactics-

•         Placing the flyer all under the windshield wiper of every vehicle in parking many shopping malls announcing the opening of the new store.

•         Placing the flyer with the coupon for the free deserts at the restaurant local under the wipers of the vehicle parked outside sporting event.

•         Mailing the coupons to each address within the mile radius of 25 of a store.

•         Making the announcements into a store or the mall that offers special pricing into a store on a specific product.

Today most of the people are carrying with them the sort of all electronic devices that is facilitating both the identification of location and capability for instant communications.  People simply can easily indicate that they just want to get the messages and offers and also expects in receiving timely and relevant offers, rewards, coupons, details by being in the suitable place at the suitable point of time. 

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