Beginners guide on app store optimization

Beginners guide on app store optimization

If you are the app developer and is trying to get the app in the top ranking list, you know how much difficult it has become. Getting the top ranking on the mobile app store and on Google can feel like an unattainable goal and unrealistic, especially when you have launched app newly. As you expect to invest the money and time in SEO, you also have to give full focus on App Store Optimization.

 In this post, you will get the information all about the full list of basic of optimization of the app store.  It includes why it has become so important to rank in the mobile app store searches. How to search and use an appropriate keyword and which all elements of the app listing are most necessary for the ranking. 

What is an optimization of the app store?

Optimization of the app store is the process of optimizing the app of mobile for ranking high in the search results of the mobile app store. The high is the app ranks in the mobile app store search result; more visibility will be ensured to you as well as to your customers. This increased visibility will tend in translating in high traffic to the app page in a mobile app store. The aim of ASO for apps is driving the bigger traffic to the mobile application store. The searchers can take the action of downloading the app. 

Importance of app store search ranking-

There no substitute or alternative available for app store searching high rankings. One cannot rely on the chance that your app will get featured in the top categorized results. If it happens, the downloading results are not likely to be great as you think. Some experts are saying that a developer should not fully depend on the heavy top-ranking category. There is lots of noise all around the ranking greatly into top charts and being attractively featured, and it is not going to be end for the installing. Downplaying an uplift charts are seeing after ranking highly on the top chart.

It is more effective in thinking holistically about the marketing of the apps instead of focusing purely on the great ranking. As per the research, about 50 percent of users of iPhone are finding the app by searching it on the mobile app store. Only 10 percent of apps are found because of featured onto top charts. Just 9 percent through the apple screen featured.  The results if very much similar for both apple app store and Google play store.

Just keep in mind that the process thus requires a critical understanding for targeting the customers. It includes keywords that customers can use for the searching app.  A better understanding of keywords for customers is the crucial piece of the marketing plan in ASO.

Click here to know more about   https://best-aso.tools/